Our Inspiring Mission

Rooted in heartfelt experiences, Hula Honu® embraces in Quogue, New York, the art of stylish sun protection. Our offerings protect the skin while honoring the serene essence of the sea turtle and Hawaiian culture, crafting an apparel line that seamlessly blends fashion, function, and a commitment to environmental stewardship.

Sun-Safe Style Essence

Crafted with precision, our Men's UV50 Performance Shirt merges sun safety with sleek style. Made for active individuals, it embodies the essence of modern outdoor wear. With UPF 50 protection and quick-dry fabric, it ensures you stay chic and shielded during every sunlit adventure.

Heritage-Fueled Philanthropy

The tragic impact of melanoma inspired our journey. Embracing the Hawaiian spirit, Hula Honu® cherishes its roots and celebrates sea turtles. This cultural resonance fuels our designs, reflecting our pledge to protect both your skin and the sanctity of nature. Every purchase supports sea turtle conservation, combining fashion with purpose.